Whether you’ve just become interested in the field of public relations or you’re about to graduate and start your search for the perfect job in PR, informational interviews are a great way to discover the ins and outs of the field. Scheduling informational interviews can be intimidating, but a great way to become comfortable in this setting is by attending information sessions that some agencies offer—you can even go with a friend or classmate!
Recently a friend and I went to an information session at Beehive PR. Attending this event was easy and free. Information about the session is under the “jobs” link, I simply sent an email RSVP and prepared for my first informational interview.
The Beehive PR offices are located in historic Bandana Square in St. Paul in an old, renovated train maintenance building. Ayme Zemke, Beehive’s group director, led the information session. I first recognized the uniqueness of Beehive PR when in her introduction, Ayme told us Beehive moved to this space recently because utilizing natural light played a large factor when they were deciding on a new office space. The space Beehive now occupies has high ceilings with skylights that allow everyone to be exposed to the natural light.
Ayme then graciously gave us a tour of the complete office space. Another aspect of the offices that I really liked was the kitchen. The kitchen is special to the Beehive team because it serves as a place to get to know each other better. A tradition was born in the kitchen where everyone brings in his or her favorite dishes during the holidays. This says a great deal about Beehive’s culture and the welcoming atmosphere of the agency. A benefit to informational interviews is that you’re able to see the different layouts of offices and how different agencies run.
After the tour, Ayme gave a brief PowerPoint presentation of the work Beehive does for its clients. I found the agency unique because it works for some of the companies it partners with. For example, Beehive PR contracts with Ginger Consulting and Black Retail when necessary, but also provide PR services for these companies. Ayme also showed us the work they’ve done for some of their long-time clients. Beehive PR has assisted Peter’s Billiards with attracting more customers and also making their products known. With the help of Beehive PR, Peter’s Billiards discovered many of their customers were unaware they sold more than just pool tables. After this discovery, the company began using social media to interact with its customers and to make it known that they also offer furniture and classic game equipment.
Ayme was open to questions at the end of her presentation and offered her insight on the changing world of PR, what the Beehive team looks for when hiring an intern, and how they differentiate themselves being a small agency, among many other things.
Beehive PR offers these information sessions because its small team doesn’t have much time to schedule individual informational interviews. I learned so much about the agency’s work, culture, and team in just an hour!
If you’re interested in attending an informational session at Beehive PR, there is another one coming up on November 17 and others throughout 2012. It’s a great way to get your resume out there, meet new people, and see how different agencies work! Now get out there and email info@beehive.biz to confirm your spot at the next Beehive PR information session!
– Katrina Pauly
